In order to respond to the increasingly competitive environment and the need for economic efficiency and organizational responsiveness, NOVAhas adopted a horizontal organizational structure in the form of a digital chain of intersecting units. Each unit is self-directed and operates on the basis of multi-disciplinary teams working together on a per project basis to achieve’ NOVA’s strategic goals. The intersection between these units reflects the importance of team synergy and creativity throughout the duration of a
project cycle. This unique style of project management contributes to NOVA’s recognized brand as a firm that is able to deliver high-quality products that make difference.
Another unique feature of the company structure is that leadership is from below and not above. The leadership function supports the whole structure by holding the vision and calibrating the company culture. In addition, there are two essential 'energy' pulses that run through the company, one creative and one management. The management pulse is in the form of dynamic interventions to ensure high standards and delivery. The creative pulse signifies regular creative inputs from the Principal Customized production, Managing Partner, and Director of the Project at each important juncture of a project's life cycle. The creative pulse exists to calibrate NOVA's unique design values, thus ensuring the quality of NOVA's reveal of excellence'' on all products coming but of the Customized Production.